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Fashion Blog

You’ll find all the right looks at JCPenney Optical’s Fashion Blog. Our fashion insiders are blogging about eyewear products that reflect the latest trends and complement your unique style.

  • Your Best Fit: Frames for your Eye Color

    Written by mmcgroary | December 11, 2014

    The next installment of our 4-part series is aimed at helping you pick frames that best accentuate your eye color. In the case of eye color dictating your frame choice, we say “You can’t go wrong but you CAN go right!” In other words, there are no hard and fast rules with regard to eye color but you can really give yourself an added boost if you pick a frame color that is complementary!

    Shes Got Eyes of the Bluest Skies

    blue eyes
    Your beautiful blue eyes will positively shine when paired with blue and grey tones. Add some nice contrast…with a rich brown or tortoise.

    Green Eyes, Youre the One that I Wanted to Find

    green eyes
    Striking as your green eyes are, they will coordinate beautifully with rich earthy colors in brown and gold tones. Add some nice contrast…with various shades of pink and purple tones.

    Behind these Hazel Eyes

    hazel eyes
    When you put on a frame in a deep green or brown, your remarkable hazel eyes will really make a statement.

    Brown Eyed Girl

    brown eyes
    The stunning intensity of your deep brown eyes will really be pronounced when with paired with warm tones. Add some nice contrast…with greens.

  • Where Brooklyn At?

    Introducing the New JCPenney Optical Store in Brooklyn

    Written by Annie Raykher | December 3, 2014

    We are excited to introduce our brand spanking new JCPenney Optical location in Brooklyn, NY!

    Resident blogger Annie Raykher went to check it out this week and here’s what she found…

    jcpenney OpticalA car enthusiast’s reaction to the new car smell is no match for my obsession with a new store. Like any good shopaholic, I am drawn to the smell of the new fabrics, the sheen of the sparkling floors, and of course, the opportunity to ogle all the new goodies.

    In the optical store, I was greeted by Tanisha, who was absolutely lovely and so knowledgeable. She allowed the fashionista in me to go wild as I tried on almost every pair of frames in the store.

    Part of my consultation was conducted while I was sitting on the acrylic chairs fitted with royal blue cushions – I felt super chic! Thanks to Tanisha, I was able to explain the look I was going for, meet with the Doctor of Optometry for my eye exam, and pick out (yet another) pair of eyeglasses. No, reader, I did not actually need new glasses but with holiday parties around the corner, I couldn’t possibly show up in last year’s frames, now could I?

    jcpenney optical

    We invite you to stop by and check it out for yourself!

    360 Gateway Drive
    Brooklyn, NY 11239
    Schedule your eye exam today!

    virtual try on

  • Vitamin C for Better Eyesight

    Written by Annie Raykher | December 2, 2014

    vitamin c

    Spotlight on Vitamin C

    Vitamin C is an antioxidant found in fruits and veggies. It is an essential nutrient that, when taken in proper quantities, has a ton of health benefits. Like any vitamin deficiency, a shortage of Vitamin C can be problematic and introduce a host of issues in the short- and long-term.

    Help keep your peepers healthy

    Vitamin C lowers the risk of developing cataracts. It can also slow the progression of age-related macular degeneration which is the leading cause of blindness in people over age 55. Smoking and diabetes increase the risk factors for cataract formation because they deplete the body of vitamin C.

    Your body does not produce or store Vitamin C so it is important to make sure you are getting enough in your daily diet. The U.S. Food and Drug Administration (FDA) recommends a dietary reference intake of 90 mg a day for males and 75 mg a day for females. People under stress, such as smokers, alcoholics, diabetics, pregnant women, older adults and people with chronic diseases, require more Vitamin C.

    You might already be getting your daily necessary intake of vitamin C without even knowing it! A cup of orange juice contains 124 mg of vitamin C. A medium sized orange boasts 69.7 mg. The list goes on and on with other power house foods such as Spinach, tomatoes, bananas, and apples.

    vitamin c

    Additional health benefits

    Keeping up with the recommended daily intake of Vitamin C will not only help your eye health, but it also helps:

    Treat and prevent common cold symptoms

    While Vitamin C may not prevent a cold, it can reduce the severity and duration of your cold if you do get sick.

    Lower cholesterol

    With the help of vitamin C, cholesterol can be converted to bile salts which can be easily eliminated from the body.

    Prevent wrinkles and other signs of aging

    As an antioxidant, this vitamin helps protect the skin from the sun’s harmful UV rays. In addition, an adequate supply of vitamin C improves the elasticity of the skin, thereby reducing wrinkles!

    Combat stress

    Sufficient amounts of vitamin C are required for the synthesis of stress hormones such as adrenaline.

    Put you in a better mood

    This benefit might seem surprising but studies show that people who have a vitamin C deficiency often feel fatigued and depressed.

    We don’t know about you, but we want to keep the eyes behind these frames happy and healthy. And now, we will go drink 1 cup of orange juice!

  • Find the best glasses for your face shape

    Written by Annie Raykher | December 1, 2014

    find glasses for your face shape
    Choosing the right frame for your face shape can be difficult. Let us help you choose the perfect pair of glasses!

    Your Best Fit: Round Face

    All About that Bass, No Treble

    You’re all about the curves, baby! With fuller cheeks and a rounder chin, your feminine features are not only proportional in length and width, but are likely to keep you looking more youthful.

    Your best bet are frames with strong angular shapes. A slight upsweep at the corners will be sure to draw attention to your great cheeks and eyes.

    Glasses suggestion for a round face:



    Your Best Fit: Oval Face

    When I see your face, there’s not a thing that I would change

    Proportionate and well-balanced, an oval face shape grants you the freedom to experiment with a large variety of frames.

    Be sure to stay away from a frame that is too large or too small, as it will throw off your natural balance. Otherwise, it’s all fair game. You might want to consider square or rectangular frames to add an appropriate amount of contrast to your face.

    Glasses suggestion for an oval face:



    Your Best Fit: Heart Shaped Face

    Don’t Go Breaking My Heart

    Also known as the inverted triangle, your oh-so-sweet face starts out broad at the forehead and cheeks, and sweeps down to a pointed chin.

    Find a frame that balances the varying widths of your face.

    Glasses suggestion for a heart face:



    Your Best Fit: Square Face

    She’s not just a pretty face

    You’re so proportional! Typical characteristics of this face shape are a strong jaw line with a broad forehead and square chin.

    Your best bet is to find frames that contrast your angular jaw and hairline, such as softer ovals and rounds. Don’t be afraid to add a punch of color!

    Glasses suggestion for a square face:



  • Meet the Team – Thanksgiving Edition

    Written by jcpoptical | November 21, 2014

    Name: Meghan
    Vibe: Easy going
    Personal Style: Jeans + Dress Shirt + Casual boots

    desk with glasses


    Are you excited or nervous about meeting your boyfriend’s family over thanksgiving?

    My boyfriend always talks about how fun his family is – so I’m not that nervous and really looking forward to meeting them! But I do hope I make a lasting impression.

    What type of image do you want to give off?

    I want to give off an image that I am fun, but sophisticated, easy going, and stylish.

    What are you looking forward to most about this thanksgiving?

    I’m told there will be lots of Wii games and lots of food. I love eating – and my boyfriend tells me his family is all about making tons of it! My family has a special mashed potato recipe and my dad recently shared the family recipe with me. I’m going to attempt to make it and I am hoping it comes out at least half-decent!

    What are your top 5 must pack items?

    • My glasses of course! I need those or I won’t be able to see!
    • Mascara! Mascara! Mascara! I can’t live without my mascara.
    • A good book for the drive
    • An oversized sweater to keep me warm (since I’m always cold!)
    • My iPhone

    Which specs do you think Meghan should rock next week when she meets her boyfriend’s parents? Vote below!


  • Eyewear to get us through the work week

    Written by Annie Raykher | November 20, 2014

    days of week eyewear

    I tend to take on a different look to match my daily mood. Be it my fragrance, eyewear or sartorial decision, it really helps set the groove for the day. I start off my mondays with an austere look to let the world know that I am a force to be reckoned with. As the week goes on, and the promise of the weekend lays almost within my reach, I like to dress down as much as possible while still maintaining some pretense of professionalism.

    “Everything has its beauty, but not everyone sees it” – Confucius

    People may not always pay attention to every detail of your outfit but everyone sees your face. To that end, my eyewear choice is the most critical (read: fun) decision I have to make. So, without further ado, here are my eyewear picks for everyday of the week…

    Serious Mondays

    DKNY glasses.

    Need to Get Through the Week Tuesdays

    Liz Claiborne glasses.

    Liz Claiborne
    Humpday Happiness Wednesdays

    a.n.a glasses.

    Almost Friday Thursdays

    DKNY glasses.

    TGIF Fridays

    Worthington eyeglasses from our StylisTech Series! Learn more about this collection here.

    Worthington Glasses

    Thank you for following the JCPenney Optical blog. You can now officially consider yourself in the know all things fashion, beauty, and of course, eyewear! Want more? Sign up to receive emails here!

    This post was written by Annie. Meet Annie!

    dogAnnie lives in Washington, D.C. with her husband and their uber adventurous toddler. She hails from New York City and began her professional career as a luxury brand marketing manager at L’Oreal. Beauty is not only her career, it is her passion.

    In striving to help people see past the functionality of their eyeglasses, Annie will post fashion and beauty how-to tidbits so you can view your specs as the accessory that has the power to revolutionize your entire look. This blog exists as a source of inspiration for style & beauty, with a particular focus on eyewear. We invite you to view the world through her (four) eyes.

  • StylisTech Sweepstakes

    Written by mmcgroary | October 14, 2014

    The winners for the StylisTech Series Sweepstakes are here!

    StylisTech Series

    JCPenney Optical ran a sweepstakes for the StylisTech Series – a collection of frames that combine fashion and technology. We are thrilled to announce the 12 winners! If you entered, check your email that you used to enter! Winners will receive a free pair of eyeglasses from our StylisTech Series and a gift card to JCPenney!

    Congratulations to the winners! Stay tuned for more contests, prizes, and giveaways in the future! Have you signed up to receive emails? Get the latest news in fashion, promotions, giveaways, and more from JCPenney Optical.

    Sign up to receive emails

    StylisTech Series

    Be sure to check out our StylisTech Series Collection here! StylisTech Series – the ultimate in fashion and technology. Stylish and sophisticated frames just for you.

  • Spinach Can Help Improve Eyesight

    Written by mmcgroary | October 8, 2014

    Spinach is filled with great sources of nutrients to help improve your eyesight

    spinach can help improve eyesight

    What are the benefits of eating spinach?

    • Spinach contains Vitamin A which is said to help your cornea’s health.
    • Lutein, found in spinach, is packed with nutrients that help to protect you from ultra-violet light from the sun.
    • It can lower your risk of developing cataracts.
    • The combination of Lutein and Zeaxanthin helps produce a substance that can protect and slow down macular degeneration.

    How can I add spinach into my diet?

    Spinach can be incorporated into your diet in numerous ways!

    • Spinach can be consumed raw.
    • Instead of using lettuce on your sandwiches or your salads, add spinach instead!
    • You can add spinach into your soups for an added flavor.
    • Steam or cook spinach and add oil mixed with spices, walnuts, or any toppings of your choice!

    How do you incorporate spinach into your diet? Share with us, we would like to know!

  • Sunglasses Pick of the Week

    Written by mmcgroary | August 22, 2014

    Roberto Steffani sunglasses are the winners for Pick of the Week! These men’s and women’s sunglasses are super trendy and fun. Don’t you agree?

    Women’s Pick of the Week

    Roberto Steffani

    These sensational sunwear frames are glamorous! They are sweet with a sunny touch. The flower cut-art on the frames temples will make you sparkle!

    Roberto Steffani sunglasses

    Men’s Pick of the Week

    Roberto Steffani

    A modern, classic look from Roberto Steffani. With a touch of interest along the temple, and a thick metal bridge that’s lightweight and fashionable that will never go out of style. This sunwear is the ultimate cool.

    Roberto Steffani sunglasses

    Schedule an eye exam and find your favorite pair! Click here to make your appointment. Don’t miss out on the amazing deals this month. Click here for special offers and discounts!

  • Mom’s Love JCPenney Optical Back To School Savings

    Written by mmcgroary | August 17, 2014

    Mommy Blogger, Joyce Brewer, is an Emmy award-winning TV journalist and is also a parenting talk show host. She was very excited to find out that JCPenney Optical is running a Back to School promotion for kids glasses. Her son has been seeing eye specialists for his near-sighted vision and his drooping eye. She was thrilled to learn that she could save! Her son, A.J., picked out a pair of Zack & Zoe frames. He was all smiles, and so was she!

    Kids Eyeglasses

    You can save too! Learn more about the Back to School savings running at JCPenney Optical! Click here. Browse our catalog of frames by clicking here.

    To read Joyce’s full review, click here.

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