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Fashion Blog

You’ll find all the right looks at JCPenney Optical’s Fashion Blog. Our fashion insiders are blogging about eyewear products that reflect the latest trends and complement your unique style.

  • Eyewear to get us through the work week

    Written by Annie Raykher | November 20, 2014

    days of week eyewear

    I tend to take on a different look to match my daily mood. Be it my fragrance, eyewear or sartorial decision, it really helps set the groove for the day. I start off my mondays with an austere look to let the world know that I am a force to be reckoned with. As the week goes on, and the promise of the weekend lays almost within my reach, I like to dress down as much as possible while still maintaining some pretense of professionalism.

    “Everything has its beauty, but not everyone sees it” – Confucius

    People may not always pay attention to every detail of your outfit but everyone sees your face. To that end, my eyewear choice is the most critical (read: fun) decision I have to make. So, without further ado, here are my eyewear picks for everyday of the week…

    Serious Mondays

    DKNY glasses.

    Need to Get Through the Week Tuesdays

    Liz Claiborne glasses.

    Liz Claiborne
    Humpday Happiness Wednesdays

    a.n.a glasses.

    Almost Friday Thursdays

    DKNY glasses.

    TGIF Fridays

    Worthington eyeglasses from our StylisTech Series! Learn more about this collection here.

    Worthington Glasses

    Thank you for following the JCPenney Optical blog. You can now officially consider yourself in the know all things fashion, beauty, and of course, eyewear! Want more? Sign up to receive emails here!

    This post was written by Annie. Meet Annie!

    dogAnnie lives in Washington, D.C. with her husband and their uber adventurous toddler. She hails from New York City and began her professional career as a luxury brand marketing manager at L’Oreal. Beauty is not only her career, it is her passion.

    In striving to help people see past the functionality of their eyeglasses, Annie will post fashion and beauty how-to tidbits so you can view your specs as the accessory that has the power to revolutionize your entire look. This blog exists as a source of inspiration for style & beauty, with a particular focus on eyewear. We invite you to view the world through her (four) eyes.

  • StylisTech Sweepstakes

    Written by mmcgroary | October 14, 2014

    The winners for the StylisTech Series Sweepstakes are here!

    StylisTech Series

    JCPenney Optical ran a sweepstakes for the StylisTech Series – a collection of frames that combine fashion and technology. We are thrilled to announce the 12 winners! If you entered, check your email that you used to enter! Winners will receive a free pair of eyeglasses from our StylisTech Series and a gift card to JCPenney!

    Congratulations to the winners! Stay tuned for more contests, prizes, and giveaways in the future! Have you signed up to receive emails? Get the latest news in fashion, promotions, giveaways, and more from JCPenney Optical.

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    StylisTech Series

    Be sure to check out our StylisTech Series Collection here! StylisTech Series – the ultimate in fashion and technology. Stylish and sophisticated frames just for you.

  • Spinach Can Help Improve Eyesight

    Written by mmcgroary | October 8, 2014

    Spinach is filled with great sources of nutrients to help improve your eyesight

    spinach can help improve eyesight

    What are the benefits of eating spinach?

    • Spinach contains Vitamin A which is said to help your cornea’s health.
    • Lutein, found in spinach, is packed with nutrients that help to protect you from ultra-violet light from the sun.
    • It can lower your risk of developing cataracts.
    • The combination of Lutein and Zeaxanthin helps produce a substance that can protect and slow down macular degeneration.

    How can I add spinach into my diet?

    Spinach can be incorporated into your diet in numerous ways!

    • Spinach can be consumed raw.
    • Instead of using lettuce on your sandwiches or your salads, add spinach instead!
    • You can add spinach into your soups for an added flavor.
    • Steam or cook spinach and add oil mixed with spices, walnuts, or any toppings of your choice!

    How do you incorporate spinach into your diet? Share with us, we would like to know!

  • Sunglasses Pick of the Week

    Written by mmcgroary | August 22, 2014

    Roberto Steffani sunglasses are the winners for Pick of the Week! These men’s and women’s sunglasses are super trendy and fun. Don’t you agree?

    Women’s Pick of the Week

    Roberto Steffani

    These sensational sunwear frames are glamorous! They are sweet with a sunny touch. The flower cut-art on the frames temples will make you sparkle!

    Roberto Steffani sunglasses

    Men’s Pick of the Week

    Roberto Steffani

    A modern, classic look from Roberto Steffani. With a touch of interest along the temple, and a thick metal bridge that’s lightweight and fashionable that will never go out of style. This sunwear is the ultimate cool.

    Roberto Steffani sunglasses

    Schedule an eye exam and find your favorite pair! Click here to make your appointment. Don’t miss out on the amazing deals this month. Click here for special offers and discounts!

  • Mom’s Love JCPenney Optical Back To School Savings

    Written by mmcgroary | August 17, 2014

    Mommy Blogger, Joyce Brewer, is an Emmy award-winning TV journalist and is also a parenting talk show host. She was very excited to find out that JCPenney Optical is running a Back to School promotion for kids glasses. Her son has been seeing eye specialists for his near-sighted vision and his drooping eye. She was thrilled to learn that she could save! Her son, A.J., picked out a pair of Zack & Zoe frames. He was all smiles, and so was she!

    Kids Eyeglasses

    You can save too! Learn more about the Back to School savings running at JCPenney Optical! Click here. Browse our catalog of frames by clicking here.

    To read Joyce’s full review, click here.

  • Super Couponer Loves the Savings at JCPenney Optical

    Written by mmcgroary | August 15, 2014

    Beckee is a mother of 5, and three of her children wear glasses. This mommy blogger is an avid deal hunter. With a large family, Beckee had to find ways to save. After learning about “Super Couponing” Beckee became a shopping and saving expert. After learning about the JCPenney Optical Back to School promotion, she was thrilled to post about it on her blog.

    “I have to admit that I was hesitant about this deal. It seemed too good to be true,” said Beckee. After shopping around and picking a pair of glasses out for her son, she was left with a penny on her $30 gift card! Read about her full experience here.

    JCPenney Optical is running a Back to School Event. Save $29.99 on a pair of kids glasses! Get kids frames for $29.99! Any kids frame up to $120 with FREE impact and scratch resistant polycarbonate lenses, FREE UV protection, and FREE eyeglass protection plan! Get the details here.

  • Back to School Savings Review

    Written by mmcgroary |

    Mommy blogger, Samara, visits JCPenney Optical and shares her experiences. “Glasses can be quite expensive,” said Samara. “Kids aren’t always very careful with the very expensive investment.” Luckily for Samara, JCPenney Optical’s Back to School Promotion helped save her big time!

    Kids Wearing Glasses

    Check out her full review by clicking here.

    JCPenney Optical is running a great Back to School offer for kids glasses. Get kids frames for $29.99! Any kids frame up to $120 with FREE impact and scratch resistant polycarbonate lenses, FREE UV protection, and FREE eyeglass protection plan! Get the details here.

  • Top Pins This Week on Pinterest

    Written by mmcgroary |

    JCPenney Optical brings you the top 5 pins this week on Pinterest. Follow us on Pinterest for more trending topics! Click here.


    Lulu Guinness – L 839 – Women’s Glasses

    Lulu Guinness, a British fashion designer, is best known for her stylish handbags and accessories. Her iconic designs and flair for vintage fashion lends inspiration to her new eyewear brand. Glamorous and whimsically charming, this is a fun and modern collection.

    AJ 143

    a.n.a – AJ 143 – Women’s Glasses

    Classy and refined, this semi rimless frame from a.n.a has a look that means business. A Flex-Hinge feature enhancement is perfect for comfort and wear. These frames accommodate progressive lenses.

    Nicole by Nicole Miller glasses

    Nicole by Nicole Miller – NM 05 – Women’s Glasses

    Nicole by Nicole Miller eyeglasses offer femininity and class. The modern shape of this frame makes it perfect for every occasion.


    Arizona – AZC 226 – Kids Glasses

    These kids glasses offer fun, bright colors with embellished temples of design, and a comfortable Flex-Hinge.


    Stafford – SJ 26 – Men’s Glasses

    A frame full of personality! This style takes us back to the classic era, but is loaded with modern perks! Flex-Hinge feature for optimal durability. These frames accommodate progressive lenses.

  • 5 Foods That Are Benefical For Your Eye Health

    Written by mmcgroary | August 6, 2014

    Certain antioxidants in foods can lower your risk of macular degeneration and cataracts. Macular degeneration is a medical condition that affects adults causing loss of vision. It is the leading cause of blindness for people over the age of 55. Cataracts is when your vision clarity fades and your eyes begin to cloud, causing your vision to deteriorate, and can cause blindness. If your family history includes macular degeneration or cataracts it is important that you start to take the steps to prevent this from happening to you.

    Antioxidants found in certain foods can help improve your eyesight. They won’t be able to correct your eyes, but they certainly can keep your eyes from getting worse. Here are the top antioxidant-filled foods that will help improve your eyesight:

    Carrots are packed with beta-carotene and when ingested, convert to Vitamin A. This combination of antioxidants is beneficial for your eye’s health and will keep your immunity system strong. Eat a few servings of this a day and you will get great results for your vision.

    Broccoli is packed with Vitamin C, lutein, and zeaxanthin – a combination of antioxidants that will protect the cells in your eyes from becoming damaged. Broccoli will help prevent and slow down macular degeneration, cataracts, and glaucoma.

    Pop Eye had it right! Not only is spinach a great source for protein, it’s also loaded with nutrients that will lower your risk of macular degeneration. Also packed with Lutein and Zeaxanthin which absorbs 40-90% of blue light intensity – acting like a sunscreen for your eyes. Try to include spinach in your diet on a daily basis.

    Turkey has a lot of zinc. Zinc is found in the retina and by eating foods rich in zinc, you will help the enzymes in your eyes to be healthy. If you mix turkey in a salad with other rich greens you’ve got a recipe for better eye vision!

    Salmon is rich in omega-3 fatty acids. Regularly eating foods with omega-3 fats will protect the blood vessels in your eyes. Omega-3 fats can also help dry eyes. Your retinal pigment cells become protected when you ingest omega-3 fatty acids and can reduce macular degeneration by 30%. Are you not a fan of fish? You can find omega-3 from walnuts or ground flaxseed!

    What healthy foods do you like to eat that is beneficial for your eye health?

  • Mommy Blogger Reviews JCPenney Optical

    Written by mmcgroary | August 5, 2014

    Jessica, a mommy blogger for 4 Crazy Girls, recently reviewed JCPenney Optical. Jessica is a mother of four. She has a passion for writing and loves her family. For JCPenney Optical’s Back to School promotion, Jessica was eager to get her daughter a pair of glasses. She voiced her opinion and we are delighted that she did:

    We arrived a little early for our appointment, it was my daughters 1st time having an eye exam and she was a little nervous. We checked out all of the frames and she settled on one pair and was pretty adamant about this one pair too – this was it.

    Be sure to check out Jessica’s blog post and full review of her trip to JCPenney Optical by clicking here.

    JCPenney Optical is running a Back to School Event! You can get a complete pair of kids designer eyeglasses for just $29.99! This includes any kids frame up to $120, Free Impact & scratch resistant polycarbonate lenses, FREE UV protection and FREE eyeglasses protection plan for any school aged child 16 & under.

    Jessica’s daughter looks great!

    4 Crazy Girls
    Be sure to book your exam for Back to School Savings at JCPenney Optical. Book your appointment now. You’ll find a wide selection of kid’s frames! Get your kids frames for $29.99. Get the details here.

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