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Fashion Blog

You’ll find all the right looks at JCPenney Optical’s Fashion Blog. Our fashion insiders are blogging about eyewear products that reflect the latest trends and complement your unique style.

  • Improve Your Eyesight With Yummy Treats!

    Written by mmcgroary | July 8, 2014

    Smoothies are great sources for healthy vitamins! They also are yummy! Check out some of these delicious treats that are packed with vitamins that are beneficial for your eyes. Enjoy!

    Watermelon Smoothies


    Watermelon and strawberries contain lots of Vitamins. Including Vitamins A, B, & C. The properties of these vitamins help support better eyesight, provide antioxidants to keep your blood vessels healthy, and can prevent cancers. Not only will this drink help support better eyesight, it will help boost your energy! [Credit: Click here]

    2 cups watermelon (cubed so it is easier to blend)
    5 frozen strawberries
    ½ cup coconut water
    Place all of these ingredients into your blender and you’ve got yourself a yummy treat!


    Did you know that bananas are filled with antioxidants that can help improve your eyesight? Bananas are packed with Vitamin A, which can help improve night blindness and improve your overall eye health. [Credit: Click here]

    2   whole Chiquita Bananas, peeled and chopped
    (Room temperature or frozen. If room temperature add some ice to make the drink chilled)

    1   large Peach, peeled and sliced
    1   (6-oz.) carton nonfat Greek vanilla yogurt
    1   dash Nutmeg to add a kick of flavor
    Place all of these ingredients into your blender and drink up!


    This smoothie is high in fiber and filled with yummy! Are you not a fan of spinach? You would have no idea that this smoothie had any spinach at all! Spinach is a great resource of nutrients. It also has antioxidants that protect your eyes from macular degeneration, which is deterioration of the eyes from age. [Credit: Click here]

    2 cups spinach
    ½ cucumber (sliced)
    ¼ head of celery
    ½ bunch parsley
    1 bunch mint
    3 carrots (cut into smaller pieces)
    2 apples (dice up the apple)
    ¼ orange (peel and pull apart)
    ¼ lime
    ¼ lemon
    ¼ pineapple (chopped into pieces)
    Blend together and induldge in this yum-tastic drink

  • Protecting Your Eyes for Summer Time

    Written by mmcgroary | June 18, 2014

    June is Ultraviolet (UV) Safety Month, and JCPenney Optical wants to remind you of the dangers these rays can cause

    UV Protection

    UV rays are damaging to your skin and to your eyes. The best way to protect you from these damaging rays is by wearing sunscreen and UV protected sunglasses. Unprotected eyes can result in corneal damage, premature development of cataracts, and other eye disorders.

    Did you know that sunglasses without an Ultra Violet Treatment can actually increase UV exposure? The dark tint of plain sunglasses allows the pupil to open wider, thus allowing more harmful UV rays to pass through the eye.

    For those who wear contact lenses:

    If you choose not to wear prescription glasses and wear contacts, you still should consider wearing non-prescription sunglasses with UV protected lenses. Contacts won’t give you UV protection, so it is important that you wear sunglasses with UV protection as well.

    At JCPenney Optical, we offer many different lens types. Be sure to get lenses that offer UV treatments so that you know your eyes will stay protected. To view all of our lens options, click here.

    Remember to schedule an eye appointment! Get your prescription today from your local JCPenney Optical store. Already have a prescription? Bring it in and find your favorite designer brand name eyewear.

    For the month of June, we are running a special! Purchase a complete pair of clear eyeglasses or sunglasses for $97.99*. Click here for more details.

  • Fashion Week 2014 Recap

    Written by Andrew Lim | February 19, 2014

    Fashion Week 2014 recently wrapped up and we’ve got the inside scoop on this year’s newest eyewear trends. Spectacles were all over the runway this year. From legendary designers to fresh young upstarts, everyone had something to say when it came to pairing eyeglasses with trend-setting outfits.

    Golden Geek Chic: We all know that dark, chunky frames have been all the rage for the past couple of years but a burgeoning new trend for 2014 is gold eyewear. Lots of models were rocking slimmed down, elegant gold frames with a vintage twinge. Want to strike fashion gold without breaking the bank? Look no further than the RS 50 from Roberto Steffani.

    Fashion Week 2014 Eyewear Trends
    Bold Colors: Gone are the days of hiding behind a dull set of frames, Fashion Week shows were loaded with looks featuring expressive and colorful eyeglasses. Eyewear has slowly made its way into the accessory limelight and Fashion Week was no exception. A bright pair of eyeglasses is the perfect way to make sure that your outfit always has something to say. In need of a pair that packs a punch? Check out the RS 135 also from Roberto Steffani.

    Fashion Week 2014 Eyewear Trends

  • Winter 2014 Trend: Keyhole Frames

    Written by Andrew Lim | December 4, 2013

    Eyewear that features keyhole-nose bridges continues to be a growing trend for the Fall/Winter of 2013 heading into 2014. These frames are a great way to sport a vintage accessory that also offers a tip of the hat to modern fashion. Celebrities like Ryan Gosling and Kate Hudson have been rocking keyhole frames everywhere from the silver screen to the red carpet.

    Check out the Max Cole MC 1425 eyeglasses: here

  • Spring 2013 Trend: Flower Power

    Written by jcpadmin | February 21, 2013

    Floral prints have been ruling the runway lately and eyewear is no exception.Simple and tasteful frames, like the a.n.a frames above, maintain subtle elegance around the lenses but feature a beautiful and attention-grabbing floral print along the temples.

  • Spring 2013 Trend: The Cat’s Meow

    Written by jcpadmin | February 12, 2013

    Cat eye glasses have been a fashion staple since the days of Marilyn Monroe and Audrey Hepburn. 2013 has already seen a bevy of celebrities rocking these feline frames like musicians, Katy Perry and Mary J. Blige. These Max Cole frames feature the classic cat eye shape with the addition of colorful stripes for a modern flair!

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